Privacy Policy - BallistiX

Effective Date: September 30, 2026

Last Updated: September 30, 2026

BallistiX, LLC (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at www.squeezeyourtrigger.com (the “Site”) and utilize our e-commerce platform, AI Visualizer, estimators, or customer support.

Please read this Privacy Policy carefully. By accessing or using the Site, you agree to the collection and use of your information in accordance with this Privacy Policy.

1. Information We Collect

We collect information that identifies, relates to, or could reasonably be linked to you (“Personal Information”) in the following ways:

A. Information You Provide to Us Directly

Account & Profile Data: When you create a “My Account” profile, we collect your name, email address, phone number, and password.
Order & Transaction Data: When you purchase coatings, sealers, tools, or DIY kits, we collect your billing and shipping address, company name, and payment processing information (handled securely via our third-party payment gateways).
User Uploads & AI Visualizer Data: When you use our “AI Floor Visualizer,” you upload photos of your space. We collect these images to generate floor previews.
Estimator Data: When using the BallistiX Project Estimator, we collect project specifications (square footage, porosity, system types) to calculate estimates.
Communication & Warranty Data: When you contact us or submit a BallistiX or Bulletproof Warranty claim form, we collect your name, contact details, project information, and the contents of your message.

B. Information We Collect Automatically

When you visit or navigate the Site, we automatically collect certain information, including:

Device & Usage Data: Your IP address, browser type, operating system, pages viewed, and referring URLs.
Cookies & Tracking Technologies: We use cookies, web beacons, and tracking pixels (such as the Meta/Facebook Pixel) to analyze site traffic, optimize your shopping experience, and deliver targeted advertising.

2. How We Use Your Information

We use your Personal Information for the following business and commercial purposes:

To fulfill and manage orders, process payments, and arrange shipping for your products.
To operate interactive site features, including generating previews through the AI Floor Visualizer and calculating project costs.
To create and manage your customer account and process warranty claims.
To respond to customer service inquiries, technical support questions, and product inquiries.
To send administrative information, such as order confirmations, shipping updates, and policy changes.
To deliver targeted marketing, promotions, and advertising related to BallistiX products.
To improve our website functionality, analyze usage trends, and evaluate the effectiveness of our marketing campaigns.

3. How We Share Your Information

We do not sell your Personal Information for monetary compensation. However, we may share your data with the following categories of third parties to operate our business:

Service Providers: Payment processors, web hosting providers, AI-processing partners (for the Visualizer tool), and IT support teams.
Logistics Partners: Shipping carriers who need your address details to deliver orders.
Marketing & Analytics Providers: Platforms like Google Analytics and Meta (Facebook) to help us understand Site traffic and run targeted ad campaigns.
Legal & Corporate Obligations: We may disclose your information if required by law, in response to a subpoena, or to protect the rights, property, and safety of BallistiX, LLC, our customers, or others.

4. Cookies and Opting Out

Our Site utilizes cookies to keep track of your cart and improve your experience. We also use tracking technologies to measure ad conversions and site analytics.

Opting Out: You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. You can also opt out of targeted advertising via the Digital Advertising Alliance (DAA) or Network Advertising Initiative (NAI).

5. Your State Privacy Rights

Depending on where you reside, you may have specific rights regarding your Personal Information.

Virginia Residents (VCDPA)

Under the Virginia Consumer Data Protection Act, Virginia residents have the right to:

Confirm whether we are processing your personal data and access that data.
Correct inaccuracies in your personal data.
Delete personal data provided by or obtained about you.
Obtain a portable copy of your personal data.
Opt-out of the processing of personal data for targeted advertising, the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects.

California Residents (CCPA/CPRA)

If you are a California resident, you have the right to request access to the specific pieces of personal information we have collected about you, request deletion of your data, and opt-out of the “sharing” of personal information for cross-context behavioral advertising.

To exercise any of these rights, please contact us at the details provided in Section 8.

6. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your Personal Information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure. We cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security.

7. Children’s Privacy

Our Site is intended for business professionals, contractors, and adult DIYers. We do not knowingly solicit or collect personally identifiable information from children under the age of 16. If we learn we have collected personal information from a child under 16, we will delete that information promptly.

8. Contact Us

If you have questions or comments about this Privacy Policy, or if you would like to exercise your privacy rights, please contact us at:

BallistiX, LLC

11720 Main Street

Fredericksburg, VA 22408

Phone: 540-840-9568

Email: info@squeezeyourtrigger.com